1 combination of innovative Super Optics work to improve the skin texture and brighten complexion by reducing blemishes, fine lines and wrinkles. So your skin has a natural looking radiance that lasts all day. 2. The unique GenWhite technology is enhanced with a potent blend of Vitamin B3, Vitamin E and Allantoin, all of which help control melanin and reduce pigmentation. 3. Pond's white beauty BB+ Fairness cream also has SPF 30++ that protects the skin from sun-induced dark spots while helping to prevent further darkening of skin. How to Use Simply squeeze a small amount of Pond's white Beauty BB+ Fairness Cream onto your fingertips. Dot the forehead ,cheeks and chin with the cream. With small strokes, apply Ponds White beauty BB+ Fairness cream to cover spots and uneven skin tones starting with your forehead, over the cheeks and then down to the jawline and chin.